Geschreven Portretten

The Dutch Book week campaign is a good example of great advertsing.

Each year CPNB (Collective for Promotion Dutch Literature) organises the Dutch Book Week to promote Dutch literature. And every year a specific genre is being profiled. This year the (auto) biography is featured. This is translated in the theme ‘Geschreven Portretten’, which translates in Written Portraits’. Van Wanten Etcetera created the campaign, which show the different faces behind the (auto) biographies. Anne Frank, Vincent van Gogh, Louis van Gaal and many others…. Souverein made the artwork and did an amazingjob creating realistic images. Even original book pages were used for the textinside the portraits to get right structure for each portrait.

Concept: Markus Ravenhorst, Maarten Reynen
Artwork: Souverein