lunedì 4 ottobre 2010


THINK was a one-word slogan developed by IBM founder Thomas J. Watson, Sr. It appeared in IBM offices, plants and company publications in the 1920s and in the early 1930s began to take precedence over other slogans in IBM. It eventually appeared in wood, stone and bronze, and was published in company newspapers, magazines, calendars, photographs, medallions -- even New Yorker cartoons -- and it remained for years the name of IBM's employee publication. You can still find echoes of Watson's motto in the brand name of IBM's popular notebook computers: the ThinkPad. This photograph shows a number of THINK signs rendered in a variety of languages for display by IBM employees around the world. 

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